Business & Growth

How I Mapped 11 Markets Before MagiHQ Wrote a Word

Same model, two briefs. Only the one with an ICP and persona named the buyer's pain. How I mapped 11 markets and 33 personas into MagiHQ first.

May 3 • Atharva Shah

A 79-Item POC Checklist Ranked Nothing. A Scoring Sheet Did

Scoping calls ended with every box filled and no idea which three items to run first. Weighting each item fixed the order before anyone left the call.

Apr 25 • Atharva Shah

Quotes Took 45 Minutes. A Pricing Engine Cut It to 5

Two people understood our quote spreadsheet. One drag-filled VLOOKUP priced a customer off the rate card, and nothing warned anyone.

Apr 25 • Atharva Shah

How to Fix SEO on a Vibe Coded App in 5 Steps

A crawler reads the HTML your server sends, not your React. Write each route's head into it, check it with curl, then run an audit prompt and a report…

Mar 21 • Atharva Shah

How to Do Social Listening for Leads in 5 Steps

Find the public post where a buyer names the problem, score it on three dimensions, then reply in public and DM the poster. Five steps with real…

Mar 21 • Atharva Shah

LinkedIn ABM in 5 Steps With 10 Accounts a Day

Your posts fill a content calendar and leave the pipeline empty. Comments on the posts of 10 buyers a day start the DMs that become meetings.

Mar 21 • Atharva Shah

How to Build a Content Flywheel in 5 Steps

A content flywheel is a loop where one finished piece feeds the next. Turn one source into four posts and let replies feed the next cycle.

Mar 20 • Atharva Shah

My AI Marketing Stack Costs $400 a Month, Not $4,000

Sensorhub listens, Magi writes, Gojiberry sends. Twelve disconnected tools never told us where pipeline came from. These three do.

Mar 19 • Atharva Shah

Humor in Marketing. A $4,500 Video Became a $1 Billion Brand

Your brand is boring because someone told you to be professional and you listened. Old Spice and Dollar Shave Club show what that costs.

Mar 10 • Atharva Shah

How to Find High-Intent Leads on Reddit in 3 Steps

Monitor public threads, triage each one in a 5-column sheet, and reply with help first. A 3-step workflow built on one tool, with a copyable template.

Feb 16 • Atharva Shah

First 10,000 Users. A CTF Sent 300+ Stars to One Repo

A CTF paid bonus points for starring the repo and left 300+ new stars behind. Copy the mechanic, then add Awesome lists, Reddit and ads in order.

Dec 30, 2025 • Atharva Shah

Build a 100-Contact Marketing Stack in 6 Steps

Build a marketing stack in 6 steps. Apollo, Clay, Brevo, Calendly, Stripe and Zapier each own one handoff, so fix the weakest link first.

Dec 28, 2025 • Atharva Shah

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